UMI is a specialist research company with a single minded focus on the Energy Market, providing benchmarking and customer information principally on C&I customers. It has conducted an annual syndicated study of C&I customers since the beginning of contestability. All energy retailers have been subscribers to the study which is now entering its 20th year.
The Energy Market is one of continual change and the UMI benchmarking study has tracked all the changes in customer behaviours and attitudes in relation to retailers. The study has provided insights into current market conditions and how the market is perceived. Areas benchmarked within the study include:
Data is modelled to understand drivers and propensity to change The study has provided the industry with an awareness of what businesses require from their energy retailer, to inform business development within industry groups.